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Sales Strategies

We defined a documented plan for positioning and selling your product or service to qualified buyers in a way that differentiates your solution from your competitors.

We're meant to provide clear objectives and guidance to your sales organization. They typically include key information like growth goals, KPIs, buyer personas, sales processes, team structure, competitive analysis, product positioning, and specific selling methodologies. build a powerful value proposition in your messaging

 create the urgency to change tell a compelling and memorable story speak to the customer deciding journey, not your sales process don’t rely on buyer personas in your sales strategy avoid the “commodity trap” in your sales strategy  lead with insights, not discovery questions align sales and marketing tailor your sales strategy for customer expansion  enable ongoing situational training.

Evaluating Competitors

As a distributor of a particular brand - take a look at how other distributors are getting their supplier brands out from the warehouse and onto the shelves. By identifying the distribution channels competitors use, you may find better ways to do things.

For instance, if you currently distribute a wine brand to a retailer - you may discover that taking a look at how other distributors are getting their supplier brands on the shelves might provide you with technical assistance. It will help you push your supplier brands to the retailers rather than the competitor's offerings.

Here are some points for the distributors to keep in mind while choosing the right supplier brands and help them to penetrate their target market and maintain scalability.

  • Ask the supplier if he is willing to support the brand with time, money and product to help generate sales.
  • Identify the supplier brand and list its key competitive advantage assets.
  • Do I have a marketing strategy that will be beneficial to the supplier brand in penetrating the market?
  • Does the supplier brand have a complete range of the products ready for commercial sale?
  • Does the supplier brand have the volumes of liquor that he is going to sell available for consistent, uninterrupted supply?
  • Is the price for the liquor appropriate for their target market, including your margin?
  • Is all packaging of the brand up to commercial standards, including bar codes?
  • Has the supplier brand written down the sales goals that they want to achieve from the distribution over the short to medium term?
  • Does the supplier brand realize that by simply signing with a distributor, consistent and growing sales are not guaranteed?
  • Does the supplier brand fully understand that the distributor-supplier relationship is more of a partnership, with both parties working together to generate sales?

Communicating the above points with your supplier brand will make it easy for you to know the brand as well as it will help you come up with a strategy to distribute the brand in the market.

  • We’ve learned that the best campaigns are crafted before the creative process even begins. Research builds the base of a solid brand strategy and informs every marketing decision you make along the way
  • liquor industry is highly competitive, with three brands accounting for 40% of worldwide market share.Beer companies are particularly challenged to stand out to consumers today, as wine and spirits grow in popularity and the boom of craft beers increase the number of drinks consumers have to choose from. In order to stand out, alcohol brands today have to think — and act — differently. And we’ve found that standing out often means stepping into bars and meeting consumers face to face. Even in the digital age, nothing compares to personal interaction
  • Given that alcohol consumption levels peak among consumers ages 25-30, and that 88% of adults ages 18-29 use Facebook — it's crucial that liquor brands put digital efforts at the top of their marketing lists. A mobilefriendly website and active social media channels are must-haves. Keep users engaged with your product through fresh blog content, email blasts, social media giveaways, and influencer campaigns. Users today consume media across dozens of digital channels. Make sure your brand is on the most important ones, and delivering a message that’s fit for its platform
  • Understanding the various restrictions that surround industries like alcohol is important to executing a sound strategy geared toward reaching a wider audience. With data-driven insights and defined audience personas, alcohol brands are better equipped to implement systems that help convert more customers. The rise of microbreweries and distilleries has created more competition within the market, making it imperative to explore various digital marketing funnels.